Trailhead · Portland, Oregon · Working Nationwide
Your Guide to Confidently Using AI in Your Business
The most rewarding paths often seem challenging at first. Let me help guide your AI adventure.
You know AI matters. You're just not sure where to start, what's worth your time, or what will actually work for a business like yours. That's exactly what AI Trail Guide is for.
Based in Portland, Oregon, working with small businesses nationwide.
Waypoint 1 · Explore
Explore
Discover how AI can transform your business, modernizing operations so you can focus on bigger goals.
Leg 1 of 3 · Easy grade
Waypoint 2 · Learn
Learn
Gain practical AI knowledge tailored specifically for owners of small and medium sized businesses.
Leg 2 of 3 · Steady climb
Waypoint 3 · Apply
Apply
Implement AI solutions with confidence, guided by expert advice every step of the way.
Leg 3 of 3 · The payoff
Viewpoint · A Word Before The Climb
AI adoption isn't optional. But knowing where to start shouldn't feel this hard.
Your competitors will use AI. The question is whether you'll lead or follow. The problem isn't that AI is too complicated. It's that most of the advice out there wasn't written for a business like yours. It was written for enterprises with IT departments, dedicated staff, and six-figure implementation budgets.
You're running a real business. You need real answers, not another webinar.
Waypoint 4 · Trailhead Session
Start with a Trailhead Session
The Trailhead Session looks at where your marketing stands and how ready your business is for AI, then gives you a prioritized 90-day roadmap to act on.
It's the fastest way to go from "where do I even start" to a clear plan built around your business.
Trailhead Session
AI and Marketing Assessment
- Your current marketing and online presence
- Where AI fits into your operations right now
- What to fix first and in what order
- A 90-day roadmap built around your business
Move into a Basecamp Sprint within 7 days and your $995 is credited in full. See what's included →
Waypoint 5 · Who AI Trail Guide Helps
Who AI Trail Guide Helps
Wellness Clinics
Chiropractors, physical therapists, and integrative health providers who want to reduce admin burden, improve patient workflows, and use AI tools that are appropriate for a healthcare environment.
Learn more →Home Services Businesses
Plumbers, contractors, and local service providers who want stronger marketing fundamentals, a better Google Business Profile, and practical ways to use AI to save time on content and customer communication.
Learn more →Not in one of these categories? If you're a small business owner who feels like AI should be doing more for your business, we should talk.
Trail Register · What Business Owners Say
What Business Owners Say

Before working with Wayne, we were aware of, but not actively using AI. He helped us understand how to use it for real tasks, such as responding to reviews, improving our business strategy, and posting on social media. It's already saving us hours each week. If you're not sure where to start, or don't understand how to apply AI, Wayne's your guy.
Zach LincolnOwner and General Manager, Lincoln Gutters

This AI-focused strategy session helped us quickly find clarity. Wayne helped us explore practical LLM techniques, and direct us in using AI to create a detailed marketing plan. It felt less like a lesson and more like a creative workshop that sparked fresh energy. We now feel more confident exploring AI in other parts of our business too.
Del ProfittFounder, Coastal Management Solutions

Wayne made it surprisingly easy. He gave me practical, beginner-friendly ways to use AI and HIPAA-compliant AI-powered tools that help integrate SOAP notes into my EHR system. I now have a clearer, faster patient workflow and a better handle on AI.
Dr. Nathan PoolOwner, Active Recovery Chiropractic

He showed me how AI could actually support my mission. From drafting content to exploring contracts, he walked me through how to use different chatbots as practical assistants. His tips were simple, thoughtful, and eye-opening.
Ceylan RoweFounder, Fihri Foundation
Provisions · Credentials and Partner Network
Credentials and Partner Network





Waypoint 6 · Meet Your Guide
Meet Your Guide

I kept talking to business owners who felt completely lost when it came to AI. Smart people, running real companies, but unsure where to start.
I spent 17 years in marketing consulting, most of it translating complicated ideas into things clients could actually use. That's still what I do, just with different tools now.
I use these tools every day. I've taught people who swore they were "not technical." I can get you comfortable with this.
You don't need to code. You don't need to panic.
Summit · You Made It
Ready to start your trail?
Pick a time that works for you. No back-and-forth needed.