Your Guide to Confidently Using AI in Your Business
The most rewarding paths often seem challenging at first.
Let us help navigate your AI adventure.
Start your Trail
Welcome to AI Trail Guide
Explore
Discover how AI can transform your business, modernizing operations so you can focus on bigger goals.
Learn
Gain practical AI knowledge tailored specifically for owners of small and medium sized businesses.
Apply
Implement AI solutions with confidence, guided by expert advice every step of the way.
Meet Your Guide
Hello! I'm Wayne! Why did I start AI Trail Guide?
I created AI Trail Guide after speaking with too many business owners who felt lost in the AI wilderness.
Coming from 17 years in high-level marketing consulting, I've developed a knack for simplifying the complex. I combine real-world business insight with technical expertise: Admin level Salesforce Agentforce certification (formerly Salesforce Al Specialist) and Google Cloud training. Additionally, Al Trail Guide is a Salesforce Consulting Partner.
Most importantly, I'm an enthusiastic AI superuser who believes I can show anyone how to use this tech.
No coding, no stress, just clarity and action.
Why Artificial Intelligence?
AI adoption isn't optional.
Your competitors will use it, so the question is whether you'll lead or follow in the new business landscape.
Imagine giving your team the gift of time.
AI wipes out the grind, raising productivity up to 50%, letting your people focus on the work they love and that makes your business truly special.
The AI learning curve feels steep to everyone.
Our approachable expertise bridges the gap between cutting-edge technology and practical business applications, making it simple to start your trail.
Our Services
Assessing Business Needs
Understanding workflows, pain points, and opportunities for AI integration.
AI Training & Strategy
AI literacy, knowing what AI is, what it can (and can't) do is just as important as how to use the AI tools effectively.
AI Tool Recommendations
Matching businesses with AI solutions like chatbots, automation tools and video/content creation.
Ongoing Advisory
We'll be here for your business to ensure continuous AI optimization.
Success Stories
Lincoln Gutters
Before working with Wayne, we were aware of, but not actively using AI. It was this sort of amorphous technology that clearly presented some benefits, but we didn't know how to properly implement it. He helped us understand how to use it for real tasks, such as responding to reviews, improving our business strategy, and posting on social media. It’s already saving us hours each week. If you're not sure where to start, or don't understand how to apply AI, Wayne’s your guy.
- Zach Lincoln, Owner and General Manager -
Coastal Management Solutions
We specialize in providing value for owners through innovative project and construction delivery techniques in the high tech, bioscience and healthcare industries. Incorporating AI became essential but we weren’t sure where to start. This AI-focused strategy session helped us quickly find clarity. Wayne helped us explore practical LLM techniques, and direct us in using AI to create a detailed marketing plan. It felt less like a lesson and more like a creative workshop that sparked fresh energy. We now feel more confident exploring AI in other parts of our business too.
- Del Profitt, Founder -
Active Recovery Chiropractic
I wasn’t sure how AI fit into a chiropractic office, but Wayne made it surprisingly easy. He gave me practical, beginner-friendly ways to use AI and HIPPA compliant AI powered tools that help integrate SOAP notes into my EHR system. He also showed me how to use AI to fix our Google listing after we launched our new website. I now have a clearer, faster patient workflow and a better handle on AI. It’s been a real game changer for how I run the practice.
- Dr. Nathan Pool, Owner -
Fihri Foundation
Of course I’d say something nice about my brother-in-law, but once he started sharing his AI insights, it quickly turned into an incredibly helpful consulting session. I run a nonprofit that supports women and girls around the world, in underserved communities, especially in crisis-affected regions, and he showed me how AI could actually support me in that mission. From drafting content to exploring contracts, he walked me through how to use different chatbots as practical assistants. His tips were simple, thoughtful, and eye-opening. What began as a personal conversation left me with real tools to help me and our organization.
- Ceylan Rowe, Founder -
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